These questions segment customers and power personalized recommendations.
This identifies skin type better than asking directly. Options: Tight/dry, Comfortable, Oily in T-zone, Oily all over.
Prioritizes their main issue: Acne, Aging, Dark spots, Sensitivity, Dullness. This drives product matching.
Gauges sophistication: "Just soap and water" vs "10-step routine." Determines complexity of recommendations.
2 minutes or 15 minutes? Match routine complexity to their lifestyle.
Retinol, Vitamin C, AHAs, Niacinamide. Avoids recommending what they've already tried or reacted to.
Each question segments customers into actionable groups. Combined, they create a detailed profile that powers accurate recommendations.