Nurture quiz completers into customers with personalized sequences.
Immediately after quiz. "Your personalized results are ready!" Include their recommended products with clear CTAs.
Based on their concern. "You said [concern] - here's why [product] works." Educate, don't just sell.
Reviews from people with similar quiz results. "Other [skin type] customers love this..."
Ingredients, sourcing, why you made this product. Build trust and connection.
Limited offer for quiz completers. Time-bound incentive to purchase.
Soft touches. "Still thinking about your results?" Include testimonials.
Every email should use quiz data. Dynamic content blocks per segment. Never send generic emails to quiz completers.