Quiz Funnels for Fragrance Brands

The Fragrance Discovery Problem

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The biggest hurdle in fragrance e-commerce. Quizzes translate scent preferences into matches.

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$100-300 purchases need confidence. Quizzes build trust before buy.

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Buying fragrance for others is hard. Gift quizzes capture recipient preferences.

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Scent family preferencesFresh, floral, woody, oriental — establish base direction.
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Lifestyle questionsOccasion, season, intensity preference — context for recommendations.
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Discovery setsRecommend sample sets before full bottles. Lower barrier, higher LTV.

Sample-to-full conversion45%

Return reduction-60%

Gift quiz completion78%