What is a Buyer Persona?

A buyer persona is a semi-fictional representation of your ideal customer based on research and data. It helps align marketing, product, and sales around who you're actually serving.

Persona Components

Demographics

Age, location, income, job title, family status.

Goals & Pain

What they want to achieve, what frustrates them.

Behavior

Where they shop, what they read, how they decide.

Quiz-Validated Personas

Stop guessing. Quiz responses reveal exactly who your customers are, what they want, and why they buy - straight from the source.

Discover Your Personas

Take the Quiz →