Why Customers Abandon
- Unexpected shipping costs (48%)
- Required account creation (24%)
- Complex checkout (18%)
- Product uncertainty (15%)
How Quizzes Reduce Abandonment
- Increased confidence: Personalized recommendations feel right
- Reduced decision fatigue: 2-3 products instead of 100
- Built-in justification: Quiz explains why this product fits
Quiz completers have 35-50% lower cart abandonment rates.
Recovery Strategies
- Abandoned cart emails within 1 hour
- Personalized incentives using quiz data
- SMS reminders (98% open rate)