What is CRO?

Conversion Rate Optimization - getting more from your existing traffic.

CRO (Conversion Rate Optimization) is the practice of increasing the percentage of visitors who take a desired action (purchase, sign up, etc.).

CRO Methods

  • A/B testing: Test variations to find winners
  • Personalization: Show relevant content
  • UX optimization: Reduce friction
  • Social proof: Reviews, testimonials

Quiz Funnels as CRO

  • Reduce choice paralysis with guided recommendations
  • Increase confidence with personalized matches
  • Build trust through helpful interactions

Quiz completers convert 2-3x higher than non-completers.

See Quiz CRO

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Related

Conversion Rate

The metric.

Personalization

Tailored experiences.

A/B Testing

Test variations.

Optimize Your Conversions

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