E-commerce personalization customizes shopping experiences based on customer data: product recommendations, content, emails, and more.
Personalization Types
- Product recommendations: "Based on your skin type..."
- Email content: Dynamic blocks per segment
- Site experience: Homepage for returning visitors
- Retargeting: Ads featuring their preferences
Quiz Data Powers It All
- Rich profiles: 5-15 data points per customer
- Explicit preferences: They told you, not inferred
- Immediate: Day-one personalization, not after 10 purchases
Personalized experiences drive 20% more revenue.