What is a Marketing Funnel?

The customer journey from stranger to buyer - optimized.

A marketing funnel represents the customer journey from awareness to purchase. Many enter the top, fewer convert at the bottom.

Funnel Stages

  • TOFU (Top): Awareness - discover your brand
  • MOFU (Middle): Consideration - evaluate options
  • BOFU (Bottom): Decision - ready to buy

Quiz Funnel Advantages

  • TOFU: "Take our quiz" ads get 2-3x higher CTR
  • MOFU: 60-70% email capture vs 2-3%
  • BOFU: Personalized recs = 2-3x conversion

Full Quiz Funnel Flow

Ad → Quiz → Email capture → Personalized recommendations → Checkout → Personalized email nurturing

See a Quiz Funnel

View Demos →

Related

Quiz Funnel

Interactive funnel.

Conversion Rate

Purchase rate.

Lead Magnet

Value exchange.

Optimize Your Funnel

Take the Quiz →