What is ROAS?

Return on Ad Spend - the metric that tells you if your ads are profitable.

ROAS (Return on Ad Spend) measures revenue generated per dollar spent on advertising. Formula: Revenue ÷ Ad Spend = ROAS.

ROAS Benchmarks

  • Break-even: 1x (depends on margins)
  • Good: 3-4x
  • Great: 5x+

How Quizzes Improve ROAS

  • Higher CTR: Quiz ads get 2-3x more clicks
  • Better conversion: Quiz completers convert 2-3x higher
  • Retargeting data: Quiz answers enable precise retargeting

Quiz funnel campaigns typically achieve 4-6x ROAS vs 2-3x for standard campaigns.

Improve Your ROAS

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Related

CAC

Acquisition cost.

LTV

Lifetime value.

Retargeting

Personalized ads.

Boost Your ROAS

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