Right message, right person, right time.
Customer segmentation divides your audience into groups based on shared characteristics. Segmented campaigns deliver 760% more revenue than one-size-fits-all blasts.
Age, gender, location, income level.
Purchase history, browsing patterns, engagement.
Values, interests, lifestyle, preferences.
Quizzes capture psychographic data directly from customers. "What's your skin type?" "What's your style?" - answers become instant segments.