Why Quiz Lead Gen Works

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Curiosity Factor

"What's MY result?" creates irresistible pull. Users invest time and want the payoff.

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Value Exchange

Personalized results feel valuable. Customers gladly share email for custom recommendations.

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Rich Data

Collect preferences, concerns, and goals — not just an email. Power personalized marketing.

Lead Gen Quiz Strategy

  • Email gate at 80%Ask for email after they've invested time in the quiz.
  • Frame as "get results"Not "subscribe to newsletter" — they're unlocking personalized recommendations.
  • Low frictionEmail only. Add SMS as optional. Never ask for phone as required.

Performance vs Popups

Popup opt-in2-3%
Quiz opt-in40-60%
Improvement20x

See Lead Gen Quiz

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